Originally from Castellón, I studied in Valencia and later moved to Manchester, where I lived for a year before settling in Madrid. Each move has been a conscious decision to step out of my comfort zone, keep learning and seek new opportunities.

Living in the UK was a turning point. Beyond completing my Master's, I gained my first international professional experience through a social media internship, creating content for a UK-based brand. At the same time, I adapted to a new culture, became fluent and confident in English, and built a life from scratch.

Since the age of 16, I've worked in hospitality to support myself through my studies and fund my music projects. Balancing work, education and creative projects taught me responsibility, resilience and time management, while dealing with people every day sharpened my communication skills and ability to perform under pressure.

These experiences shaped who I am today: adaptable, hardworking, curious and always open to new challenges.

Since I started studying advertising and marketing, strategy has been the area where I feel most at home. Having the opportunity to experience the agency world first-hand confirmed it: that's where I found my place. I'm especially drawn to branding and to analysing everything that surrounds a brand, from its competitors and audience to the cultural context it lives in, to understand where it stands and where it can go.

What sets me apart is the creative sensitivity I've developed through my personal projects and my close connection to the music industry. Being part of that world has trained my eye for aesthetics, trends and culture, and has taught me to lead projects, bring people together and turn ideas into something real.

Living and working abroad has added another layer: a broader cultural perspective and the ability to understand and communicate across different environments, something I believe is essential for building brands that truly connect.