ADN by TORMENTO

This project originated from a collaboration between Tormento, an urban music party based in Valencia, and Lab Burguer, a local burger restaurant known for launching limited editions in collaboration with brands and creative profiles.

The proposal involved developing a “by Tormento” burger, supported by a launch event at the restaurant and a social media promotion campaign. Content creators and micro-influencers from Valencia’s music and cultural scene were invited to the presentation, generating organic visibility and conversation around the collaboration.

From a creative perspective, the action was built around visual codes and references closely linked to urban culture. Individual pesto cheese sachets were designed as a key creative element; through their format, narrative and use of green, they worked as a direct and recognisable reference for the audience, while also aligning with the brand’s corporate colours.

In addition, the collaboration was extended with a B2B approach: throughout that month, DJs performing at Tormento events were welcomed with the burger as part of the experience, strengthening the connection between brands, artists and community.