Ciclothe

This project emerged as an independent initiative developed alongside students from the University of Valencia, with the aim of creating a clothing exchange platform without monetary transactions. Although the initial idea was rooted in sustainability, the project lacked a clearly defined brand concept and value proposition.

From a strategic perspective, we worked on redefining the proposal to build something more than a simple exchange of garments, strengthening its social dimension. The platform was conceived as an inspirational, community-driven space where users could express themselves through their personal style and connect with others.

Within this social approach, different interaction dynamics commonly found in social networks were explored to encourage engagement. Among them, a garment discovery system based on geographical proximity was developed, allowing users to show interest or discard items through a swipe gesture similar to that used in apps like Tinder. This mechanic aimed to make the experience more intuitive, visual and participatory, without becoming the core of the project.

My contribution focused on the conceptualisation of the product and the definition of the brand direction, working on the value proposition centred around inspiration and community. I was also involved in the development of the brand identity, including brand personality, tone of voice and visual identity. The project was developed as a conceptual demo and materialised through the website